It is very important to optimize the structure of e-commerce websites. They must be easy to capture and browse. This is an indispensable content to provide visitors with high-quality user experience. An e-commerce website may have a large number of pages. A stable and regulated chain structure will make your business go further.
We believe that a clear website structure will reasonably use CSS and JS to reduce server requests, so as to optimize the page loading speed. Because the traffic tilt depends on the link structure, it will affect your sales to a certain extent.
So, how to do SEO optimization for the link structure of e-commerce websites?
1. Establish a 3-level hierarchy
The implication is that from your home page to any of your product pages, you need to try to control within 3 effective clicks. For this reason, you can refer to the following link structure:
Home page – level 1 Classification – level 2 Classification – product page
Of course, all this is based on keyword research. You need to assign the corresponding keywords to the column.
2. Create left navigation menu
At present, most e-commerce websites adopt this structure. One is related to the habit of clicking. The other is that search engines always like to crawl from the top left corner when crawling pages. This design can reduce the cost of crawling. As shown in the following figure, an e-commerce website specializing in selling tea:
The navigation on the left side is simple and clear, and the page is simple. Compared with Jingdong and Dangdang, which have a deep hierarchical structure, it makes people relaxed and comfortable. At the same time, it also highlights the characteristics of tea drinkers, quiet.
3. Independent navigation between PC and mobile
We all know that the current traffic on the mobile terminal is gradually increasing compared with that on the PC terminal. More and more users access websites through the mobile terminal. The navigation menu on the PC terminal does not provide a good user experience. Therefore, what we should do is to create a unique menu for the mobile device and only contain the options that really need navigation.
4. Optimize your website structure
The website structure is different from the website structure. The website structure considers the hierarchical structure of the site, while the website structure considers the presentation form of the website. The two are inseparable.
Simple example: if you want to buy a Tie Guanyin tea!