For Baidu, it is not recommended to change the domain name or change the URL of the original page in the process of website revision. As long as you do so, the website ranking and collection will definitely have an impact. The impact depends on how you operate. Here are a few precautions for the revision:
1、 Try not to touch the URL when the website is revised
First of all, I would like to emphasize again that unless it is absolutely necessary, do not change the domain name, including changing the URL of the original page. Try to make a page specific to a unique URL, which means that each of us has a unique name. In real life, if we change the name, we can at least recognize you when we see your face. But for web pages, if you change the URL, search engines will calculate it as a new page, Even if you do the 301 jump and submit the revision rules, you still need a weight transfer process. In this process, the traffic will be somewhat lost.
What’s more, after the revision of some websites, the 301 jump, revision rule submission and dead chain processing are not very perfect, which will cause the weight of the original page to not be transferred in time and 100%.
2、 New and old URLs should have rules to follow
Well, if you really want to change, whether you change the domain name or modify the original URL structure, the old and new page URLs must have rules to follow, which is good for the 301 jump in the later stage and the webmaster tool submission and revision rules. For example, your old URL is www.a.com/2016/ 123 HTML, then try to keep the ID of the new URL unchanged, for example, www.b.com/2016/123 html。
3、 Make a good jump between old and new url301
Either change the domain name or change the original URL structure. After completion, you must jump from the old page 301 to the corresponding new page instead of violently jumping all the pages of the old domain name to the front page of the new domain name. The content subjects of the two pages before and after the 301 jump must be consistent. The 301 jump is just the jump of the URL, not the change of the content. For example, you dial 110, but the call is transferred to 10086. Is it very cruel, 301 jump is the same.
4、 Replace the link to the old URL in the new page
After the revision of the website, there are still many links to the old domain name (old URL) in the new page, especially the links in the text of the article. Replace the above links with new pages through procedures or manually. As well as the previous links exchanged with other websites, try to modify them to point to the new domain name.
5、 Submit revision rules in Baidu webmaster tool
As long as the old and new pages have rules to follow, you can submit revision rules in the webmaster tool; If there are no rules to follow, you can only submit old and new URLs, but this method is slow to identify and difficult to operate. Submitting the revision rules helps Baidu better execute the replacement relationship and quickly transfer the weight to the new page.
6、 Check the existing dead link of the new page and submit the dead link
Because the change of domain name or URL structure will lead to many dead chains, some webmasters are difficult to find the existence of dead chains. At this time, it is recommended to crawl all links in the whole station with the help of third-party software, find and collect the dead chains, put the dead chains in a text document, upload it to the server, and add the file address to the dead chain submission of the webmaster tool. There are a lot of dead chains in the website, which will affect Baidu’s overall judgment of the website.
After completing the above steps, a few days later, baidu began to release the ranking of new pages in the search results, but it is impossible to replace all the old pages at once. Even a year later, the old pages may still appear in the search results. However, as long as the overall traffic of the website recovers to the time before the revision, there is no need to make a fuss. In addition, it is recommended to keep the 301 jump relationship from the old domain name (old URL) to the new page. The longer it takes, the better, Try not to be less than half a year.