The purpose of website ranking optimization is to make the website have a good display position on the search engine, which includes the website’s home page ranking. Since search engines basically display the ranking of the home page, this also leads to some over optimization of the home page by many webmasters, which leads to the frequent occurrence of home page power reduction. So what should we do if the home page power is reduced?
Adhere to daily protection
After the website reduces its power, it should not be abandoned and let it recover slowly, nor should it be over optimized. First of all, we should adhere to the update of the website articles. When updating, we should pay attention to the quality and frequency, so that Baidu spiders can form a regular grab.
Keyword substitution
According to the current Baidu algorithm, many weight reduction is caused by the stacking of keywords that may be too long. At this time, you should check whether the title of the website is set reasonably. If it is too long or stacked, it is better to modify the title of the website to the company name first, and then complain about the snapshot, so that after the weight of the home page is restored, you can set the website keywords again for optimization.
Template replacement
Another way is to replace the template from the beginning. This method is more painstaking and laborious for the webmaster. Once Baidu reduces its power, it will constitute an observation period for the website. If you replace the template, you can make a new conclusion about the website when the spider grabs it. Baidu now likes some new things, but the first method is that the engineering quantity is relatively large, and the second method also needs a cycle to gradually recover. Webmasters who have time can try it.